Privacy Policy

1. Who We Are

Willis Advocacy Group is a trade name of UKW Consulting Inc., a licensed independent insurance brokerage located in Webster, Massachusetts. We are licensed to sell Medicare and life insurance products in Massachusetts, Connecticut, New Jersey, New York, Florida, Texas, North Carolina, and Maine.

We are not affiliated with Medicare, Medicaid, or any federal or state government agency. We are independently licensed brokers compensated by insurance carriers when a client enrolls in a plan.

Contact Information:
UKW Consulting Inc. (Willis Advocacy Group)
Webster, MA
Phone: (774) 446-0701
Email: info@willisadvocacygroup.com
Website: willisadvocacygroup.com

2. Information We Collect

Information You Provide Directly

When you fill out a contact or consultation request form on our website, we may collect:

• Full name
• Phone number
• Email address
• State of residence
• Insurance interest (Medicare, life insurance, or both)
• Best time to be contacted
• Any additional information you voluntarily provide in a message field

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and general geographic location
• Browser type and version
• Pages visited, time on site, and referral source
• Device type and operating system
• Cookie identifiers and session data

Information from Third Parties

We may receive information about you from advertising platforms such as Facebook or Google if you interact with our ads, subject to their own privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry — contacting you by phone, text, or email to schedule your free consultation
• To provide insurance brokerage services — researching plan options available in your area and presenting them to you
• To follow up — sending relevant insurance information, appointment reminders, and plan-change notifications during enrollment periods
• To improve our services — analyzing how visitors use our website to improve content and user experience
• To comply with legal obligations — maintaining records as required by applicable insurance regulations
• To send marketing communications — only with your prior consent, as detailed below

4. TCPA Consent & Communications

By submitting a consultation request form on our website, you expressly consent — consistent with the Telephone Consumer Protection Act (TCPA) and applicable state laws — to receive:

• Phone calls (including calls using automatic telephone dialing systems or pre-recorded messages) to the phone number you provide
• Text messages (SMS) for appointment scheduling, follow-up, and insurance information
• Email communications related to your inquiry and insurance options

This consent is not a condition of purchasing any insurance product or service. Standard message and data rates may apply for text messages. You may opt out of text messages at any time by replying STOP to any text message from us. You may opt out of email communications by clicking "Unsubscribe" in any email we send.

We may use an AI-powered voice assistant ("Aria") to handle initial inbound calls and missed calls on behalf of Willis Advocacy Group. Aria is a virtual assistant — not a licensed insurance agent — and will identify herself as such at the start of every interaction.

5. Sharing of Information

We may share your information with the following categories of recipients:

Insurance Carriers

If you decide to enroll in an insurance plan, we will share necessary information with the relevant insurance carrier(s) to process your enrollment. Carriers have their own privacy policies governing how they handle your data.

Service Providers

We use third-party tools to operate our business. These providers receive only the data necessary to perform their function and are not authorized to use your data for any other purpose:

• GoHighLevel (GHL) — our CRM platform for storing contact records, scheduling follow-ups, and managing communications
• Synthflow / fine-tuner.ai — our AI voice assistant platform (Aria) for handling inbound calls
• Google Analytics (GA4) — website analytics
• Meta (Facebook) — advertising analytics via Meta Pixel
• TrustedForm (ActiveProspect) — lead consent documentation

Legal Requirements

We may disclose your information if required by law, court order, or regulatory authority, including state insurance departments.

Business Transfers

If Willis Advocacy Group / UKW Consulting Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.

SMS Opt-In Data — No Sharing

Specifically: Willis Advocacy Group does not sell, rent, share, lease, or otherwise transfer your SMS opt-in information, your phone number, or your consent records to any third party for marketing purposes. SMS opt-in data is used solely by Willis Advocacy Group / UKW Consulting Inc. to communicate with you regarding your insurance inquiry, schedule consultations, and provide service updates. This is a strict, no-exceptions policy.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and collect analytics data. Specifically, we use:

• Google Analytics 4 (GA4) — tracks page views, session duration, traffic sources, and conversion events (such as form submissions). Data is anonymized and aggregated.
• Meta Pixel — tracks website visitors for advertising purposes and to measure the effectiveness of our Facebook ads. If you have a Facebook account, Meta may connect this data to your profile per their Data Policy.
• TrustedForm — records a certificate of consent at the time you submit a lead form, documenting that you agreed to be contacted. This protects both you and us.

Most browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Data Retention

We retain your personal information for as long as necessary to:

• Maintain our business relationship with you as a client
• Comply with state and federal insurance recordkeeping requirements (typically 5–7 years)
• Resolve disputes and enforce agreements

If you request that we delete your information, we will do so within a reasonable time, except where we are required to retain it by law or legitimate business necessity.

8. Your Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete your personal information (subject to legal retention requirements)
• Opt-Out of Communications — unsubscribe from marketing emails or text messages at any time
• Do Not Sell — we do not sell personal information; this right is satisfied by our policy

Residents of California, and other states with comprehensive privacy laws, may have additional rights. To exercise any of these rights, contact us at info@willisadvocacygroup.com or call (774) 446-0701.

9. Children's Privacy

Our website and services are intended for adults age 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a child under 18 has provided us with personal information, we will delete it promptly. If you believe we have collected information from a minor, please contact us immediately.

10. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include using HTTPS (SSL/TLS) encryption on our website, access controls on our CRM systems, and limiting access to personal data to authorized personnel only.

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your data to the best of our ability.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page with an updated "Last Updated" date. If changes are material, we will make reasonable efforts to notify you (for example, by posting a notice on our homepage or contacting you directly). Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Willis Advocacy Group (UKW Consulting Inc.)
Webster, Massachusetts
Phone: (774) 446-0701
Email: info@willisadvocacygroup.com

We will respond to all verifiable requests within a reasonable timeframe, typically within 30 days.